A fantastic print campaign for Expedia by Ogilvy & Mather that uses airport IATA codes to form clever travel-related phrases. There are over three-letter IATA codes for airports around the world to sort through and find witty copy.
A real life Eyedropper tool! This is awesome. A pen with a little censor that scans the color of the object you point it at, then you can write in ink that exact color, it's like the eyedropper tool in photoshop outside of the computer.