[LUMA Bow Ties: organic, handmade & made in Berlin] What Does it Mean and What is it All About? Ethical, Fair, Green, Eco & Sustainable Fashion are popular terms and many brands use them to label their products. Nevertheless what does ethical, fair, eco and sustainable fashion mean and what do they truly stand for? Firstly let us define the terms: ETHICAL, FAIR, GREEN, ECO and SUSTAINABLE fashion.