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Business Metrics 101

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Epirus Ventures
This metric answers the question, what value does your customer add to the business? The customer lifetime value gives an estimated value of your customers over time. Marketing Models, Startup Marketing, Marketing Campaigns, Marketing Strategy, Customer Retention, Churn Rate, Customer Lifetime Value, Cost Of Production
Marketing Models
Startup Marketing
Marketing Campaigns
Marketing Strategy
Customer Retention
Churn Rate
Customer Lifetime Value
Cost Of Production
This metric answers the question, what value does your customer add to the business? The customer lifetime value gives an estimated value of your customers over time.
Epirus Ventures
Epirus Ventures
Business Metrics 101
This is a growth metric that takes into account the future worth of an investment relative to its cost. A positive ROI means that your investments are bringing in more revenue than they cost. A negative ROI means that you’re spending more than you make on any given investment. Sale Cycles
Sale Cycles
This is a growth metric that takes into account the future worth of an investment relative to its cost. A positive ROI means that your investments are bringing in more revenue than they cost. A negative ROI means that you’re spending more than you make on any given investment.
Epirus Ventures
Epirus Ventures
Business Metrics 101
This metric measures the number of users who complete a specific milestone in your onboarding process. A low activation rate is an indication that there is something wrong that is making users bail out on you.
This metric measures the number of users who complete a specific milestone in your onboarding process. A low activation rate is an indication that there is something wrong that is making users bail out on you.
Epirus Ventures
Epirus Ventures
Business Metrics 101
This metric measures the number of new customers that are generated by an existing customer. You can use it to measure the success or failure of marketing strategies like referral programs or incentives. The viral coefficient informs you of how happy your customers are. Sales Strategy, Marketing Strategies
Sales Strategy
Marketing Strategies
This metric measures the number of new customers that are generated by an existing customer. You can use it to measure the success or failure of marketing strategies like referral programs or incentives. The viral coefficient informs you of how happy your customers are.
Epirus Ventures
Epirus Ventures
Business Metrics 101
As the name implies, recurring revenue is revenue that the company expects on a monthly or yearly basis. This growth metric can be used to predict the future revenue of a startup by looking at the monthly recurring revenue (MRR) or the annual recurring revenue (ARR).
As the name implies, recurring revenue is revenue that the company expects on a monthly or yearly basis. This growth metric can be used to predict the future revenue of a startup by looking at the monthly recurring revenue (MRR) or the annual recurring revenue (ARR).
Epirus Ventures
Epirus Ventures
Business Metrics 101
How much does it cost your business to gain a customer? The customer acquisition cost takes into account the cost of marketing and sales, salaries, cost of procuring equipment, and overhead expenses involved in getting new customers. Sales And Marketing, Onboarding Process
Sales And Marketing
Onboarding Process
How much does it cost your business to gain a customer? The customer acquisition cost takes into account the cost of marketing and sales, salaries, cost of procuring equipment, and overhead expenses involved in getting new customers.
Epirus Ventures
Epirus Ventures
Business Metrics 101
You might not be a financial expert but this is one financial concept you need to know. Burn rate measures how fast your startup is spending the money available. In essence, how quickly are you cutting through the paychecks of your investors or even your savings?
You might not be a financial expert but this is one financial concept you need to know. Burn rate measures how fast your startup is spending the money available. In essence, how quickly are you cutting through the paychecks of your investors or even your savings?
Epirus Ventures
Epirus Ventures
Business Metrics 101
This metric is used alongside the burn rate. The Cash Runway metric shows how long your money will last. With limited funds, startup founders need to be very pragmatic and we can’t over-emphasize how important this metric is.
This metric is used alongside the burn rate. The Cash Runway metric shows how long your money will last. With limited funds, startup founders need to be very pragmatic and we can’t over-emphasize how important this metric is.
Epirus Ventures
Epirus Ventures
Business Metrics 101
Customer Churn Rate
Epirus Ventures
Epirus Ventures
Business Metrics 101
The Gross profit margin (GPM) measures the difference between revenue earned and the cost of production or goods. Cost Of Goods Sold
Cost Of Goods Sold
The Gross profit margin (GPM) measures the difference between revenue earned and the cost of production or goods.
Epirus Ventures
Epirus Ventures
Business Metrics 101