4 beauty uses for coconut oil: 1. Slather all over right after your shower – it’s best absorbed if skin is still slightly wet. 2. Massage into the skin to help prevent and diminish stretch marks. 3. Ditch the high-dollar face cream and use coconut oil as your daily moisturizer. My skin has never looked – or felt – better. 4. For dry, damaged hair, massage the oil into your scalp.