LIGHT: This is a photography of a hallway in a cathedral. There is very white, visual light shining through the windows which creates shadows on the floor. The design is very clear and simple because there are no colors or any disaccords.
"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.