Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
Nice little advert for Jeep by Dannish agency Bates Y&R. The Jeep parking space event took place over a few weeks in the spring of 2007 in Copenhagen. The main objective being to make the Jeep brand part of the urban enviroment in a surprising way.