Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page JW: CATEGORY: Text Wrap COMMENTS: The large S looks elegant on the page and the text fills the negative space nicely.
Times New Roman by Pedro Javier Arbelaez. This poster in particular is a favorite of mine. I assume this poster goes through the history of Times New Roman. What's great is that Times New Roman is the only typeface used here.