For the #baborexperience Blogger Event, Babor's Head Office was transformed into a sparkling lifestyle space with loads of wow factor, allowing the brand and its iconic product "ampoule" to present themselves perfectly. Every step of the customer journey, from the welcome area to the pop-up beauty shop, was presented in a unique way, inspiring bloggers and influencers to generate compelling social media content. #dfrostretailidentity #retailmarketing #retail #visualcommunication