Inside the Box

Collection by Drew Boyd

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For thousands of years, innovators have used five simple patterns in their inventions, usually without knowing it. These patterns are now embedded into the products and services you see around you today. Think of them as the DNA of a product or service. This book is about a method of creativity that allows you to harness those patterns and apply them to anything that you want to innovate.

Drew Boyd

We Say We Like Creativity, but We Really Don’t

In the United States we are raised to appreciate the accomplishments of inventors and thinkers—creative people whose ideas have transformed our world....

Wall Street Journal Article - June 15, 2013

Think Inside the Box

Forget brainstorming: People are at their most innovative when they work within the constraints of what they already know.

Thinking Inside the Box to Boost Creativity - from Today's Engineer article, September 2013

IEEE-USA InSight - Career & Policy Articles for Engineers and Tech Pros

IEEE-USA InSight features articles, essays and opinion pieces on the career and policy issues that affect engineering and technology professionals' careers.

Coke Journey article

Coke Journey article

UK Edition

UK Edition

Chinese edition

Chinese edition

Box heads

Box heads

Vietnamese Edition of Inside the Box

Vietnamese Edition of Inside the Box

Japanese Edition of Inside the Box!

Japanese Edition of Inside the Box!

Hebrew Edition of Inside the Box!

Hebrew Edition of Inside the Box!

inside the box innovation mit method - Google Search

inside the box innovation mit method - Google Search

Thai Edition of Inside the Box!

Thai Edition of Inside the Box!

Inside the Cereal Box

Inside the Cereal Box