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Collection by Michaela Bucchianeri | Copywriter | Health + Wellness Copywriting • Last updated 2 days ago

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Michaela Bucchianeri | Copywriter | Health + Wellness Copywriting
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10 GOLDEN RULES OF COPY

Take it from this rule-follower: Read on for 10 Golden Rules of Copy that I believe every one of us should be following: 1) Above all, be clear.

What unique value do you offer to the people you serve? Simple-enough question, right? This post is exactly what I've been looking for: It breaks down the difference between the features + benefits of what you offer, why it's critical you Portfolio Site, Online Portfolio, Storytelling Quotes, Content Marketing Strategy, Email Marketing, Marketing Quotes, Copywriting, Blogging For Beginners, Blog Tips

HOW TO COMMUNICATE THE BENEFITS OF WHAT YOU OFFER

What unique value do you offer to the people you serve? Simple-enough question, right? Not necessarily. By now, you know exactly who your dream client is. You know what they're struggling with, and you've carved out a niche to match. And you know that they're far less interested in your credentials than in how you can help them. So, how can you help them? If this question stops you in your tracks OR if it triggers a long, bullet-point list of the products + services you offer, then grab a…

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HOW TO ROCK YOUR PSYCHOLOGY TODAY PROFILE

{ PSYCHOLOGY TODAY PROFILE } Hi, Friend! Though I'm writing this post to help therapists navigate the process of setting up a Psychology Today profile, much of this guidance can be applied to a wide variety of health + wellness fields. So, if you're a (non-therapist) health professional (e.g., dentist, nutritionist, medical doctor, body worker, doula, health coach...), please stick around! Cheering you on! It's one of the first impressions your dream client will get of you + your practice…

Are you owning your niche as a health/wellness entrepreneur? Here are 3 beliefs that are holding you back, and how to overcome them to grow your business and attract the people you want to reach! Social Media Content, Social Media Tips, Storytelling Quotes, Marketing Calendar, Content Marketing Strategy, Copywriting, Entrepreneurship, Productivity, Blogging

HOME

Hi! I’m Michaela Bucchianeri, PhD, LP, a copywriter, ghostwriter, and licensed psychologist. I help health + wellness professionals use their words to connect with their dream clients.

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CONTENT MARKETING

Want to market yourself and your health/wellness business without... um, marketing? Of course you do! That's because when most health + wellness professionals hear the word 'marketing', we tend to think: pushy sales-y slimy expensive Ick. But, here's the thing: It doesn't have to be that way! What if I told you there's a type of marketing that has the power to: Attract + connect with your dream clients right where they already are? Educate them on how you're uniquely positioned to serve them…

Want to market yourself and your health/wellness business without. This awesome post walks you through the reasons CONTENT MARKETING is your new best friend: Attract + connect with your dream clients right where they already are! Content Marketing Strategy, Small Business Marketing, Business Tips, Internet Marketing, Email Marketing, Digital Marketing, Storytelling Quotes, Writing Strategies, Marketing Quotes

CONTENT MARKETING

Want to market yourself and your health/wellness business without... um, marketing? Of course you do! That's because when most health + wellness professionals hear the word 'marketing', we tend to think: pushy sales-y slimy expensive Ick. But, here's the thing: It doesn't have to be that way! What if I told you there's a type of marketing that has the power to: Attract + connect with your dream clients right where they already are? Educate them on how you're uniquely positioned to serve them…

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MY PRODUCTIVITY SECRETS

{ PRODUCTIVITY } From blog posts to social media content to promotional materials to the words on your website... There's a LOT of writing involved in running your own health/wellness business! But between running the day-to-day operations of your business and actually caring for your clients/patients, when exactly are you supposed to find the time to sit down and actually write? If this little riddle has been keeping you up at night, know this: You're in good company. When I recently…

When it comes to marketing your health   wellness business, your copywriting probably focuses heavily on your professional credentials. The problem? This info is meaningless to the people you’re trying to reach! This post shares 3 reasons why leading with your credentials is a mistake, and what you should be communicating instead. #wellpreneur #copywriting #credentials Storytelling Quotes, Marketing Calendar, Content Marketing Strategy, Marketing Quotes, Resume Cv, Social Media Content, Copywriting, Getting Things Done, Writing Tips

NO ONE CARES WHERE YOU WENT TO SCHOOL

Remember early on in your training, when you thought you'd never make it through to the other side? When it felt like ages til it'd be your turn to be out in the world, offering your services to the clients of your dreams? Well, guess what, friend: You've made it. You've arrived. And chances are, despite all those years of dreaming in vivid detail about the kind of work you'd do, and the sort of people you'd help... A funny thing probably happened. Like most of us in the health + wellness…

Are you feeling exhausted, irritable, and constantly scrambling to catch up in your business? These are major signs you could benefit from setting up some good SYSTEMS in your health/wellness business. This post highlights the top 3 systems you need to be implementing ASAP to save your sanity... and your bottom line! #systems #businesssystems #entrepreneurtips #drmichaela Time Management Tips, Business Management, Business Planning, Business Tips, Online Business, Goal Planning, How To Start A Blog, How To Make Money, Apps For Bloggers

3 BUSINESS SYSTEMS YOU NEED ASAP

In therapy, I talk with clients about how strong emotions often carry important information + highlight opportunities to make some kind of change in our lives. It's the same in business. If you're feeling irritable, exhausted, and constantly scrambling to play catch-up... these are signs some kind of change is in order. My suggestion? Start with systems. When you've got the right systems in place, your business will run more smoothly + efficiently. And that means you can go back to being…

Do you wish you could bring more purpose and productivity to your day? To your work? Then you need a morning routine! This post shares 4 ways a morning routine can transform your habits, your writing, and your whole approach to the workday! Business Motivation, Motivation Goals, Fitness Motivation, For Your Health, Health And Wellness, Storytelling Quotes, Routine Planner, Healthy Morning Routine, Head In The Sand

HOW MY MORNING ROUTINE HAS TRANSFORMED MY WRITING

The morning routine. In the health + wellness world, it's achieved nearly mythical status, hasn't it? And with that status... comes a whole lotta judgement. 'Oh, you mean you don't begin your day with organic lemon in quadrupely-filtered, precision-temperatured water...??' 'Wait, you actually start the day with {gasp} screen time?!' 'Um, no affirmations? If you don't speak things into existence, how are they ever going to happen, you aimless sloth!?' We'll come back to this issue of…

When it comes to marketing your health + wellness business, your copywriting probably focuses heavily on your professional credentials. The problem? This info is meaningless to the people you’re trying to reach! This post shares 3 reasons why leading with Content Marketing Strategy, Marketing Plan, Storytelling Quotes, Marketing Quotes, Social Media Content, Copywriting, Blog Tips, Business Tips, Online Business

NO ONE CARES WHERE YOU WENT TO SCHOOL

Remember early on in your training, when you thought you'd never make it through to the other side? When it felt like ages til it'd be your turn to be out in the world, offering your services to the clients of your dreams? Well, guess what, friend: You've made it. You've arrived. And chances are, despite all those years of dreaming in vivid detail about the kind of work you'd do, and the sort of people you'd help... A funny thing probably happened. Like most of us in the health + wellness…

No budget, but still want to generate referrals for your health/wellness business? This post has 3 super-simple and actionable ideas for you! SO HELPFUL! Content Marketing Strategy, Business Marketing, Business Tips, Online Business, Email Marketing, Internet Marketing, Thing 1, C'est Bon

HOW TO GENERATE REFERRALS FOR FREE

{ REFERRALS } So, you want to encourage a steady stream of (dreamy) referrals... (Who doesn't?) ...but you've maxed out your ad budget. (And paid ads have never seemed to bring the right people to you anyway...) What's a business owner to do? In today's post, I'm breaking down 3 places to focus your efforts to start generating referrals to your health/wellness business. 1) START AT HOME ...and by that, I mean your digital home. First, take stock of your online assets: your website your…

This 3-step recipe to fill your content calendar with a YEAR's worth of post ideas could not be simpler! Whether you're a blogger, a podcaster, a YouTuber, or any other type of content creater, this post will help you generate more ideas than you know wha Social Media Content, Social Media Tips, Content Marketing Strategy, Email Marketing, Affiliate Marketing, Digital Marketing, Blog Topics, Blogging For Beginners, How To Start A Blog

FILL YOUR BLOG CONTENT CALENDAR TODAY

Believe it or not, you already have everything you need to generate an entire YEAR's worth of blog content ideas. (Yes, you read that correctly!)

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HOW TO COMMUNICATE THE BENEFITS OF WHAT YOU OFFER

What unique value do you offer to the people you serve? Simple-enough question, right? Not necessarily. By now, you know exactly who your dream client is. You know what they're struggling with, and you've carved out a niche to match. And you know that they're far less interested in your credentials than in how you can help them. So, how can you help them? If this question stops you in your tracks OR if it triggers a long, bullet-point list of the products + services you offer, then grab a…

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FILL YOUR BLOG CONTENT CALENDAR TODAY

Believe it or not, you already have everything you need to generate an entire YEAR's worth of blog content ideas. (Yes, you read that correctly!)

No budget, but still want to generate referrals for your health/wellness business? This post has 3 super-simple and actionable ideas for you! SO HELPFUL! Business Entrepreneur, Business Marketing, Email Marketing, Business Tips, Online Business, Creative Business, Affiliate Marketing, Sales Tips, Content Marketing Strategy

HOW TO GENERATE REFERRALS FOR FREE

{ REFERRALS } So, you want to encourage a steady stream of (dreamy) referrals... (Who doesn't?) ...but you've maxed out your ad budget. (And paid ads have never seemed to bring the right people to you anyway...) What's a business owner to do? In today's post, I'm breaking down 3 places to focus your efforts to start generating referrals to your health/wellness business. 1) START AT HOME ...and by that, I mean your digital home. First, take stock of your online assets: your website your…