When my best friend got married last summer, I was elated to accompany her on the hunt for the perfect dress. We floated from shop to shop, sipping Champagne and nibbling macarons between sighs as our bride-to-be emerged from the fitting room, each time decked in a different billowing frothy creation that weighed more than the flower girl. I ooh’d. I aah’d. I exhausted every synonym for the word beautiful.