Cadbury Athletic vs Bromsgrove Sporting. England, photo by David Bauckham.

Cadbury Athletic vs Bromsgrove Sporting. England, photo by David Bauckham.

Sarah Stevenson receives her Cadbury's Dairy Milk

Sarah Stevenson receives her Cadbury's Dairy Milk

Team Ireland athlete Paul Hession pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Team Ireland athlete Paul Hession pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Cadbury Keep Team GB Pumped Parade

Cadbury Keep Team GB Pumped Parade

Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

During the 2012 London Olympics at the BT London Live festival, Cadbury sponsored a child friendly Olympic themed fun park in Hyde Park. My role was to encourage children and families to participate in fun athletic themed games, whilst also promoting the Cadbury brand. The skills I gained during this role helped me to develop the ability to target our promotion and adapt presentation to encourage engagement within a wide audience. (It doesn't look like we're doing much work here though!)

During the 2012 London Olympics at the BT London Live festival, Cadbury sponsored a child friendly Olympic themed fun park in Hyde Park. My role was to encourage children and families to participate in fun athletic themed games, whilst also promoting the Cadbury brand. The skills I gained during this role helped me to develop the ability to target our promotion and adapt presentation to encourage engagement within a wide audience. (It doesn't look like we're doing much work here though!)

CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay

CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886

CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay

Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be pre-1939]  bournville1.jpg (800×555)

Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be pre-1939] bournville1.jpg (800×555)

Athletics Pavilion, also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King Edward VII), this impressive building was a gift to the Bournville Cricket Club (from whom, I don't know) and was opened in June 1902.

Athletics Pavilion, also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King Edward VII), this impressive building was a gift to the Bournville Cricket Club (from whom, I don't know) and was opened in June 1902.

One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.

One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.

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