One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.

One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.

Swimmer Grainne Murphy at the Cadbury Team Ireland launch (London 2012 Olympics)

Swimmer Grainne Murphy at the Cadbury Team Ireland launch (London 2012 Olympics)

Paul Hession at the Cadbury Team Ireland launch (London 2012 Olympics)

Paul Hession at the Cadbury Team Ireland launch (London 2012 Olympics)

White Chocolate Buttercream Frosting

White Chocolate Buttercream Frosting

White Chocolate Buttercream Frosting - This white chocolate frosting is an all-around favorite topping for cakes, cupcakes, or cookies.

CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay

CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886

CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay

Athletics Pavilion, also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King Edward VII), this impressive building was a gift to the Bournville Cricket Club (from whom, I don't know) and was opened in June 1902.

Also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King .

Sarah Stevenson receives her Cadbury's Dairy Milk

Cadbury send personalised Dairy Milk bars to Team GB athletes

Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.

Gemma Spofforth on

13 October 2012; Pictured at a major Paralympic Talent Search Event, supported by Cadbury, was Paralympic medallist Michael McKillop with 8 year old Olivia Cadogan, left, and 6 year old Georgia Cadogan, both from Drimnagh, Co. Dublin. The event took place today at UCD Sports Centre and aimed to encourage people with a physical disability to get involved in sport and to unearth potential Irish talent for the Rio 2016 Paralympic Games. Athletes from Ireland’s most successful Paralympic Team…

13 October 2012; Pictured at a major Paralympic Talent Search Event, supported by Cadbury, was Paralympic medallist Michael McKillop with 8 year old Olivia Cadogan, left, and 6 year old Georgia Cadogan, both from Drimnagh, Co. Dublin. The event took place today at UCD Sports Centre and aimed to encourage people with a physical disability to get involved in sport and to unearth potential Irish talent for the Rio 2016 Paralympic Games. Athletes from Ireland’s most successful Paralympic Team…

See how large brands launch #campaigns on #Facebook around their #Olympic sponsorship.

As Official Treat Provider to the London 2012 Olympic & Paralympic Games, Cadbury is encouraging the nation to get behind and cheer on Team GB.

Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be pre-1939]  bournville1.jpg (800×555)

Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be

Pinterest
Search