Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland
During the 2012 London Olympics at the BT London Live festival, Cadbury sponsored a child friendly Olympic themed fun park in Hyde Park. My role was to encourage children and families to participate in fun athletic themed games, whilst also promoting the Cadbury brand. The skills I gained during this role helped me to develop the ability to target our promotion and adapt presentation to encourage engagement within a wide audience. (It doesn't look like we're doing much work here though!)
CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886
CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay
Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be pre-1939] bournville1.jpg (800×555)
Athletics Pavilion, also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King Edward VII), this impressive building was a gift to the Bournville Cricket Club (from whom, I don't know) and was opened in June 1902.
One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.