NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.
Here is a great example from Natan Jewelry Shop (Sao Paulo, Brazil) of guerrilla marketing. The company did a great job using promotional stickers or decals in order to show their female target market how beautiful the jewelry would look on them.