Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

IBM THINK Exhibit: Carl DeTorres

IBM THINK Exhibit: Carl DeTorres

The Internet of things is causing a connected electronics explosion. #iot #internetofthings #internet

The Internet of things is causing a connected electronics explosion. #iot #internetofthings #internet

IBM Smarter Cities Kampagne von Ogilvy Mather, Frankreich. Design meets funcionality. www.flickr.com

IBM Smarter Cities Kampagne von Ogilvy Mather, Frankreich. Design meets funcionality. www.flickr.com

IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Solutions

IBM Smarter Solutions

Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign influenced by Paul Rand’s original design vision for the company

Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign influenced by Paul Rand’s original design vision for the company

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