The Kodak Instamatic camera before they came out with the flashcube -- you had to buy packs of the little bulbs and pop them in and out of the pin fitting in the pop up flash housing. This came out in The flashcubes didn't come until the later
Tagline: "Kodak Instamatic Cameras load instantly, automatically - Open - Drop In - Shoot... and take sharp, clear pictures time after time!" Caption below photos, above NY World's Fair illustration: "Featured at the Kodak Pavilion - New York World's Fair - and at your Kodak dealers" Published in Ebony, August 1964 - Vol 19, No. 10 Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).