Levi Strauss & Co. has been innovating since the birth of the first pair of jeans in Throughout our long history, we’ve inspired change in the marketplace, the workplace and the world. We invite you to take a look at our proud heritage in this timeline.
In Levi Strauss and a Reno Nevada-based Latvian tailor by the name of Jacob Davis co-patented the process of putting rivets in pants for strength. On May they received U.Patent This date is now considered the official birthday of "blue jeans.
Signature by Levi Strauss & Co Women's Plus-Size Totally Shaping Boot Cut Jeans, After Hours, 24 Short