The idea being this Coca Cola Light advert is that the new Coke is so 'light' it infact floats instead of falling downwards when being poured. Obviously it is just a play on the words but i think its effective and bring light humor to the advert.
Viktor Kolodiazhnyi is rocking it with this oh-so-simple concept for Marshall Headphones and oh-so-effective series of print ads. Taking a rock and a metal ball, he adds earphones and transforms them into ‘hard rock’ and ‘hard metal.
Lego Print Ad This is a super simple, yet super clever ad that makes use of a single image, and doesn't even use copy. It shows that Lego is more than just a toy - it's about imagination for the kids that use them.