Versace represents the good life because people associate expensive clothes and expensive things in general with living a good life.
Gigi Hadid: Twenty Studded Jacquard Top, Versace Coat and Tote, Parker Smith Bombshell Skinny Jeans
See all the runway and model photos from the Versace Fall 2014 Ready-to-Wear collection.
I like how the medusa head for versace was designed. You can tell it's medusa but it kind of looks like a statue.