RAINS has opened the doors to the first concept store of its kind in the hometown of Aarhus, Denmark. With its 170 square meters, the two-story store manifests the RAINS experience in a bright Scandinavian environment featuring birch.
The Primo Cafe Bar stands for high-quality coffee, an Italian lifestyle and a sustainable mind-set. In the spirit of this brand philosophy, an authentic interior design concept with natural materials and dedication to detail was created. The café was