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Fast Moving Consumer Goods

Fast Moving Consumer Goods - check out the projects awarded by the German Design Council.
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German Design Council
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Design
The Swiss company ASPON GmbH offers its customers the largest brand variety of portioned coffee at the highest quality for fair prices. Sustainability is a top priority at ASPON GmbH – from the sustainability of the E.S.E. pads to the packaging and shipping. An online shop for coffee lovers with an affinity for design was created with the XeroGrafiX team. ASPON GmbH was awarded as winner in the German Brand Awards 2022. Fast Moving Consumer Goods, German, Coffee Lovers, Sustainability, Projects, Awards, Packaging, Shop, Design
Fast Moving Consumer Goods
German
Coffee Lovers
Sustainability
Projects
Awards
Packaging
Shop
Design
The Swiss company ASPON GmbH offers its customers the largest brand variety of portioned coffee at the highest quality for fair prices. Sustainability is a top priority at ASPON GmbH – from the sustainability of the E.S.E. pads to the packaging and shipping. An online shop for coffee lovers with an affinity for design was created with the XeroGrafiX team. ASPON GmbH was awarded as winner in the German Brand Awards 2022.
German Design Council
German Design Council
Fast Moving Consumer Goods
Milk is not as healthy as we have long been told it is. But the alternatives based on soy, rice or almonds are often neither tasty, nor sustainable. It’s time for the one brand that turns the world of milk upside down: UNMILK! The protein-rich, delicious and ready-to-drink milk alternative made from oat and peas! UNMILK GmbH was awarded as winner in the German Brand Awards 2021. Vitamin B12, Protein, Milk Alternatives, Tasty, Almonds, Rice
Vitamin B12
Protein
Milk Alternatives
Tasty
Almonds
Rice
Milk is not as healthy as we have long been told it is. But the alternatives based on soy, rice or almonds are often neither tasty, nor sustainable. It’s time for the one brand that turns the world of milk upside down: UNMILK! The protein-rich, delicious and ready-to-drink milk alternative made from oat and peas! UNMILK GmbH was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
The packaging design for GAFATEAM, the good food partner, focuses on creating a clean and chic look instead of frills; timelessly modern with excellent graphics and typography. And it has been well received – on around 500 bags, tins, cardboard boxes, labels and thermal bags to date. A packaging design was developed alongside a new brand image. Bon appétit! GAFATEAM was awarded as winner in the German Brand Awards 2021. Bon Appetit, No Frills, Packaging Design, Cardboard Boxes, Good Food, Tins, Good Things
Bon Appetit
No Frills
Packaging Design
Cardboard Boxes
Good Food
Tins
Good Things
The packaging design for GAFATEAM, the good food partner, focuses on creating a clean and chic look instead of frills; timelessly modern with excellent graphics and typography. And it has been well received – on around 500 bags, tins, cardboard boxes, labels and thermal bags to date. A packaging design was developed alongside a new brand image. Bon appétit! GAFATEAM was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
VO ÜS is a Vorarlberg lemonade brand with a strong regional connection. The name VO ÜS is derived from the Vorarlberg term for »From us« – also used for »From here«. VO ÜS is much more than a brand name – it is part of the regional attitude and identity. VO ÜS is the raw materials and the fruits. VO ÜS is the clear Vorarlberg mountain spring water. From Vorarlberg. Not from just anywhere. VO ÜS Vorarlberger Limo Werk GmbH was awarded as winner in the German Brand Awards 2021. Mountain Spring Water, Designs To Draw, Brand Names, Limo, Raw Materials, Regional, Lemonade, Attitude
Mountain Spring Water
Designs To Draw
Brand Names
Limo
Raw Materials
Regional
Lemonade
Attitude
VO ÜS is a Vorarlberg lemonade brand with a strong regional connection. The name VO ÜS is derived from the Vorarlberg term for »From us« – also used for »From here«. VO ÜS is much more than a brand name – it is part of the regional attitude and identity. VO ÜS is the raw materials and the fruits. VO ÜS is the clear Vorarlberg mountain spring water. From Vorarlberg. Not from just anywhere. VO ÜS Vorarlberger Limo Werk GmbH was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
With our campaign #RecycleWithNespresso we aim to increase the recycling rate of Nespresso capsules. The education of the consumer on the recyclability of our capsules plays an essential part in this process and so it was chosen as the focus of our current campaign. Nespresso capsules can always be recycled using the yellow bin. Nespresso Deutschland GmbH was awarded as winner in the German Brand Awards 2021. Nespresso Boutique, Canning, Plays, Campaign, Recycling, Education
Nespresso Boutique
Canning
Plays
Campaign
Recycling
Education
With our campaign #RecycleWithNespresso we aim to increase the recycling rate of Nespresso capsules. The education of the consumer on the recyclability of our capsules plays an essential part in this process and so it was chosen as the focus of our current campaign. Nespresso capsules can always be recycled using the yellow bin. Nespresso Deutschland GmbH was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
When O-Mochi was launched, they used a package design that did the brand character no justice. Based on strategic consultation, the packaging was completely redesigned to convey the brand attitude and stick out on the shelf, while containing all necessary label information. Additionally, the resulting designs elements can be used in other communications to further strengthen the brand. SD Sugar Daddies GmbH was awarded as winner in the German Brand Awards 2021. Gelato, Brand Character, Japan, Stick It Out, Blog, Product Launch, Sd
Gelato
Brand Character
Japan
Stick It Out
Blog
Product Launch
Sd
When O-Mochi was launched, they used a package design that did the brand character no justice. Based on strategic consultation, the packaging was completely redesigned to convey the brand attitude and stick out on the shelf, while containing all necessary label information. Additionally, the resulting designs elements can be used in other communications to further strengthen the brand. SD Sugar Daddies GmbH was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
First, we identified our audience – animal lovers, health freaks, climate heroes and meat fans. With them in mind, we designed the CI, packaging and messaging to be as provocative as the product. Then, we sparked the #TastyRevolution. Through an integrated campaign, we gave our tribe a platform to speak up and rally for less animal cruelty, better health and a more sustainably delicious planet. Planted Foods AG was awarded Brand Impact of the Year in the German Brand Awards 2021. Bbq, Kebab, Wrap, Revolution, Health And Wellness, Animal Cruelty, Better Health
Bbq
Kebab
Wrap
Revolution
Health And Wellness
Animal Cruelty
Better Health
First, we identified our audience – animal lovers, health freaks, climate heroes and meat fans. With them in mind, we designed the CI, packaging and messaging to be as provocative as the product. Then, we sparked the #TastyRevolution. Through an integrated campaign, we gave our tribe a platform to speak up and rally for less animal cruelty, better health and a more sustainably delicious planet. Planted Foods AG was awarded Brand Impact of the Year in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
Manner is a successful traditional Austrian company, exporting top-quality Viennese wafers to more than 50 countries for over 130 years. In addition to a clear brand strategy, strong brand experience and communication is essential in highly competitive markets such as Germany – especially at the POS and online, aided by inspiring promotions like »Radl’n mit Manner«. Josef Manner & Comp AG was awarded as winner in the German Brand Awards 2021. Manners, Communication, Success, Marketing, Pos, Countries, Germany
Manners
Communication
Success
Marketing
Pos
Countries
Germany
Manner is a successful traditional Austrian company, exporting top-quality Viennese wafers to more than 50 countries for over 130 years. In addition to a clear brand strategy, strong brand experience and communication is essential in highly competitive markets such as Germany – especially at the POS and online, aided by inspiring promotions like »Radl’n mit Manner«. Josef Manner & Comp AG was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
The focus of the lifestyle brand 4BRO is the BRO community, which lives a distinctive lifestyle. 4BRO as a brand serves and supports the preferences of BROs and SIS’ in a targeted manner: including German rap, hip hop, gaming, shisha, social media, sports and out-of-home activities. The 4BRO marketing mix is adapted to this consumer-friendly community. Ethno IQ GmbH was awarded as winner in the German Brand Awards 2021. Energy Balls, Iced Tea, Bro, Hip Hop, Gaming, Community
Energy Balls
Iced Tea
Bro
Hip Hop
Gaming
Community
The focus of the lifestyle brand 4BRO is the BRO community, which lives a distinctive lifestyle. 4BRO as a brand serves and supports the preferences of BROs and SIS’ in a targeted manner: including German rap, hip hop, gaming, shisha, social media, sports and out-of-home activities. The 4BRO marketing mix is adapted to this consumer-friendly community. Ethno IQ GmbH was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
FACT.COFFEE (Farmers Associated Coffee Traders) is a small independent coffee brand which aims to unite people from around the world through a passion for coffee. We work closely together with farmers to source the highest quality beans directly from their micro-lots. FACT.COFFEE was awarded as winner in the German Brand Awards 2021. Premium Coffee, Coffee Branding, Facts, Farmers, Beans, Passion
Premium Coffee
Coffee Branding
Facts
Farmers
Beans
Passion
FACT.COFFEE (Farmers Associated Coffee Traders) is a small independent coffee brand which aims to unite people from around the world through a passion for coffee. We work closely together with farmers to source the highest quality beans directly from their micro-lots. FACT.COFFEE was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
PiCK UP! turns 20 and we’re celebrating! Together with Bahlsen and five influencers, we were able to engage with more than 14 million people through a high-reach campaign on Instagram and TikTok. Under the motto #einfachmalabfeiern (just party), the influencers celebrated four cool parties with PiCK UP! and took their communities along with them digitally. Bahlsen GmbH & Co. KG was awarded as winner in the German Brand Awards 2021. Pick Up, Turning 20, Partying Hard, Polaroid Film, Celebrities, Motto, People
Pick Up
Turning 20
Partying Hard
Polaroid Film
Celebrities
Motto
People
PiCK UP! turns 20 and we’re celebrating! Together with Bahlsen and five influencers, we were able to engage with more than 14 million people through a high-reach campaign on Instagram and TikTok. Under the motto #einfachmalabfeiern (just party), the influencers celebrated four cool parties with PiCK UP! and took their communities along with them digitally. Bahlsen GmbH & Co. KG was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
Here’s how we grew Planted, a start-up from Zurich, into a brand and then into a movement. First, we launched planted meat – vegan meat made from pea protein. With animal lovers, health freaks, climate heroes and meat fans in mind, we designed the brand to be as provocative as the product. Then, we sparked the #TastyRevolution. Planted Foods AG was awarded as winner in the German Brand Awards 2021. Corporate Identity, Food Truck, A Food, Branding Design
Corporate Identity
Food Truck
A Food
Branding Design
Here’s how we grew Planted, a start-up from Zurich, into a brand and then into a movement. First, we launched planted meat – vegan meat made from pea protein. With animal lovers, health freaks, climate heroes and meat fans in mind, we designed the brand to be as provocative as the product. Then, we sparked the #TastyRevolution. Planted Foods AG was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
.With the development of a new brand identity (including imagery, logo, packaging design and packaging concept) as well as a digital brand communication with a new website, target group-oriented social media concept and attention-grabbing online campaigns, the organic full-range supplier succeeded in increasing brand awareness and differentiating itself from other organic products.Bio-Zentrale Naturprodukte GmbH was awarded as winner in the German Brand Awards 2021. Online Campaign, Vigan, Root Beer, Brand Identity, Social Media, Food
Online Campaign
Vigan
Root Beer
Brand Identity
Social Media
Food
.With the development of a new brand identity (including imagery, logo, packaging design and packaging concept) as well as a digital brand communication with a new website, target group-oriented social media concept and attention-grabbing online campaigns, the organic full-range supplier succeeded in increasing brand awareness and differentiating itself from other organic products.Bio-Zentrale Naturprodukte GmbH was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
Manner is a successful traditional Austrian company that has been exporting top-quality Viennese wafers to more than 50 countries for over 130 years. For a globally operating company it is even more important to have a strong, uniform brand presence, around the unmistakable colour pink as a strong brand code, to have the capacity to act and grow in every country. Josef Manner & Comp AG was awarded as winner in the German Brand Awards 2021. Coding, The Originals, Strong, Traditional
Coding
The Originals
Strong
Traditional
Manner is a successful traditional Austrian company that has been exporting top-quality Viennese wafers to more than 50 countries for over 130 years. For a globally operating company it is even more important to have a strong, uniform brand presence, around the unmistakable colour pink as a strong brand code, to have the capacity to act and grow in every country. Josef Manner & Comp AG was awarded as winner in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
The Moy Bier brand was already a cult product in the 1970s and 1980s. Now the light lager from Bavaria is back and is transferring the typical positive attitude to life from back then into the here and now. The design of the new label was deliberately kept traditional, and the slogan »Ja Moy da samma wieda!« underscores the authentic, humorous brand strategy of the genuine Bavarian lager. Gräfliches Hofbrauhaus Freising GmbH was awarded Special Mention in the German Brand Awards 2021. Positive Attitude, Whiskey Bottle, Slogan, Positivity, Humor, Bavaria, Drinks, 1980s
Positive Attitude
Whiskey Bottle
Slogan
Positivity
Humor
Bavaria
Drinks
1980s
The Moy Bier brand was already a cult product in the 1970s and 1980s. Now the light lager from Bavaria is back and is transferring the typical positive attitude to life from back then into the here and now. The design of the new label was deliberately kept traditional, and the slogan »Ja Moy da samma wieda!« underscores the authentic, humorous brand strategy of the genuine Bavarian lager. Gräfliches Hofbrauhaus Freising GmbH was awarded Special Mention in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
This newly developed energy drink – invented and produced in Germany, finalised and sold in the Chinese market – strives to energise young people in their endeavours. The German word »vollgas« literally means »full speed«. The Chinese word, pronounced »wow«, comes from the homonym of the initial letter VO (VOLLGAS), which expresses astonishment or admiration. The visual language reflects digitisation. Dongdao Creative Branding Group was awarded Special Mention in the German Brand Awards 2021. Chinese Market, German Words, Chinese Words, Initial Letters, Design Awards, Young People, Red Bull, Inventions
Chinese Market
German Words
Chinese Words
Initial Letters
Design Awards
Young People
Red Bull
Inventions
This newly developed energy drink – invented and produced in Germany, finalised and sold in the Chinese market – strives to energise young people in their endeavours. The German word »vollgas« literally means »full speed«. The Chinese word, pronounced »wow«, comes from the homonym of the initial letter VO (VOLLGAS), which expresses astonishment or admiration. The visual language reflects digitisation. Dongdao Creative Branding Group was awarded Special Mention in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
As part of a strategic relaunch process, the Berentzen Fruchtigen Range has been reworked. With a freshly renewed fruity and colourful look, the Berentzen fruit liqueur range has high visibility and stopping power on the shelf and demonstrates how modern a traditional brand can be. BERENTZEN-Gruppe Aktiengesellschaft was awarded Special Mention in the German Brand Awards 2021. Zen, Stopping Power, Shelf, Range, Fruit
Zen
Stopping Power
Shelf
Range
Fruit
As part of a strategic relaunch process, the Berentzen Fruchtigen Range has been reworked. With a freshly renewed fruity and colourful look, the Berentzen fruit liqueur range has high visibility and stopping power on the shelf and demonstrates how modern a traditional brand can be. BERENTZEN-Gruppe Aktiengesellschaft was awarded Special Mention in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
hohes C is – and aims to remain – a true icon among German juices. Thus, one of the main objectives of the recent relaunch was to make the distinction between the functional »Plus Range« and the remaining portfolio clearer. The new design now highlights the benefits of the »Plus« juices as well as the brand’s expertise in health. Eckes-Granini Deutschland GmbH was awarded Special Mention in the German Brand Awards 2021. Hot Sauce Bottles, Benefit, Juices, Health, Highlights
Hot Sauce Bottles
Benefit
Juices
Health
Highlights
hohes C is – and aims to remain – a true icon among German juices. Thus, one of the main objectives of the recent relaunch was to make the distinction between the functional »Plus Range« and the remaining portfolio clearer. The new design now highlights the benefits of the »Plus« juices as well as the brand’s expertise in health. Eckes-Granini Deutschland GmbH was awarded Special Mention in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
Emmi CAFFÈ LATTE is a brand from Swiss company Emmi AG, one of the leading premium dairies in Europe. As a top-seller, the brand offers unique iced coffee pleasure – anytime and anywhere. True to the brand’s motto »what’s important is, what’s inside« the brand opts for specially selected, high- quality ingredients. Emmi Deutschland GmbH was awarded Special Mention in the German Brand Awards 2021. Coffee Bottle, Iced Coffee, Roast, Vanilla, Europe
Coffee Bottle
Iced Coffee
Roast
Vanilla
Europe
Emmi CAFFÈ LATTE is a brand from Swiss company Emmi AG, one of the leading premium dairies in Europe. As a top-seller, the brand offers unique iced coffee pleasure – anytime and anywhere. True to the brand’s motto »what’s important is, what’s inside« the brand opts for specially selected, high- quality ingredients. Emmi Deutschland GmbH was awarded Special Mention in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
»A cola better than anything the big soda companies have to offer!« – that was the idea of fritz-kola. For the sake of the environment and out of conviction, fritz-kola has been available exclusively in small returnable glass bottles since its founding. It is not only known for lots aof caffeine and sustainability, but also for its vocal stance on the issues of freedom of expression, diversity and tolerance. fritz-kulturgüter GmbH was awarded Gold in the German Brand Awards 2021. Fritz Kola, Caffeine, Diversity, Glass Bottles, Freedom, Coffee Maker
Fritz Kola
Caffeine
Diversity
Glass Bottles
Freedom
Coffee Maker
»A cola better than anything the big soda companies have to offer!« – that was the idea of fritz-kola. For the sake of the environment and out of conviction, fritz-kola has been available exclusively in small returnable glass bottles since its founding. It is not only known for lots aof caffeine and sustainability, but also for its vocal stance on the issues of freedom of expression, diversity and tolerance. fritz-kulturgüter GmbH was awarded Gold in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
REGIONIQUE is the brand that counts kilometres. We are continuously striving to change the raw materials trade. Why? Because we are sick of the fact that so many ingredients are transported huge distances all over the globe. That is why we exclusively use ingredients made in Germany. Each product is given an individual QR code to ensure that everything on offer is sustainable and transparent. Die Produktfabrik GmbH was awarded Best of Best in the German Brand Awards 2021. China, Sick, Globe, Raw Material
China
Sick
Globe
Raw Material
REGIONIQUE is the brand that counts kilometres. We are continuously striving to change the raw materials trade. Why? Because we are sick of the fact that so many ingredients are transported huge distances all over the globe. That is why we exclusively use ingredients made in Germany. Each product is given an individual QR code to ensure that everything on offer is sustainable and transparent. Die Produktfabrik GmbH was awarded Best of Best in the German Brand Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
From the combination of a unique recipe from the monastery kitchen and the fresh ideas of tomorrow, we created premium quality ORGANIC POWER DRINKS. We have developed a unique manufacturing process for an equally unique mouth feel. Thanks to the unpressed pieces of ginger, the valuable active ingredients and trace elements are retained and also give our drinks that certain something and ensure a new taste experience. Curameo AG was awarded as winner in the German Innovation Awards 2021. Vegan, Unique Recipes, The Fresh, Active Ingredient, Mason Jars, Innovation, Organic
Vegan
Unique Recipes
The Fresh
Active Ingredient
Mason Jars
Innovation
Organic
From the combination of a unique recipe from the monastery kitchen and the fresh ideas of tomorrow, we created premium quality ORGANIC POWER DRINKS. We have developed a unique manufacturing process for an equally unique mouth feel. Thanks to the unpressed pieces of ginger, the valuable active ingredients and trace elements are retained and also give our drinks that certain something and ensure a new taste experience. Curameo AG was awarded as winner in the German Innovation Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
Our My Coffee Cup organic coffee beans provide high-quality coffee enjoyment with a clear conscience. The beans are both organic and Fairtrade certified. All emissions caused, for example by transport, are offset by a ClimatePartner-certified climate protection project in Peru. The product is therefore carbon neutral from cultivation to the shelf. UniCaps GmbH was awarded as winner in the German Innovation Awards 2021. Nespresso, Organic Coffee Beans, Bio Tee, Carbon Neutral, Peru, Coffee Cups
Nespresso
Organic Coffee Beans
Bio Tee
Carbon Neutral
Peru
Coffee Cups
Our My Coffee Cup organic coffee beans provide high-quality coffee enjoyment with a clear conscience. The beans are both organic and Fairtrade certified. All emissions caused, for example by transport, are offset by a ClimatePartner-certified climate protection project in Peru. The product is therefore carbon neutral from cultivation to the shelf. UniCaps GmbH was awarded as winner in the German Innovation Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
Steklarna Hrastnik has developed advanced glass packaging that meets the requirements of the market and at the same time solves the problem of recycling. eBottle is a smart glass packaging, equipped with reusable electronic tag, combining wireless communication via smartphone, IoT sensor elements and RBG LED features. Steklarna Hrastnik d.o.o. was awarded Gold in the German Innovation Awards 2021. Glass Bottle Manufacturers, Smart Glass, Glass Packaging, Lovely Things, Whisky, Vodka
Glass Bottle Manufacturers
Smart Glass
Glass Packaging
Lovely Things
Whisky
Vodka
Steklarna Hrastnik has developed advanced glass packaging that meets the requirements of the market and at the same time solves the problem of recycling. eBottle is a smart glass packaging, equipped with reusable electronic tag, combining wireless communication via smartphone, IoT sensor elements and RBG LED features. Steklarna Hrastnik d.o.o. was awarded Gold in the German Innovation Awards 2021.
German Design Council
German Design Council
Fast Moving Consumer Goods
A new logo for GAFATEAM. Lots of white space. Clearly structured food-related and legal information. And of course: simply scrumptious food. The packaging design for GAFATEAM, the good food partner, focuses on creating a clean and chic look instead of frills. Timelessly modern with excellent graphics and typography. And it is well received... on around 500 bags, tins, cardboard boxes, labels and thermal bags now. Schindler Parent GmbH was awarded Special Mention in the German Design Awards 2021
A new logo for GAFATEAM. Lots of white space. Clearly structured food-related and legal information. And of course: simply scrumptious food. The packaging design for GAFATEAM, the good food partner, focuses on creating a clean and chic look instead of frills. Timelessly modern with excellent graphics and typography. And it is well received... on around 500 bags, tins, cardboard boxes, labels and thermal bags now. Schindler Parent GmbH was awarded Special Mention in the German Design Awards 2021
German Design Council
German Design Council
Fast Moving Consumer Goods