Storytelling and Content Marketing
»Pinkstinks« and German box-champion Sarah Scheurich join in a fight against gender stereotypes. Sarah Scheurich is multiple German champion and inspiration to many women. Her Instagram name is „fighterrella“ – she is a fierce fighter against the pressures of beauty standards and gender cliches. Pinkstinks Germany e.V. was awarded Special Mention in the German Design Awards 2022.
»FORMLINER« is the architectural concrete and façade design magazine published by RECKLI. Its fourth edition was published as an online magazine. This edition’s topic »upheaval« sheds light on reforms in architecture: from climate change and digital tools to the way we will be living tomorrow. »FORMLINER« combines reporting and interviews with an opulent look and innovative design. RECKLI GmbH was awarded as winner in the German Brand Awards 2021.
DURIT presents itself in a conservative market as the quality provider. After showing the courage to differentiate in print and web, it is now breaking new ground in the field of digital and social media. The concept »The Art of Hartmetall« continues the emotionalisation of the B2B brand: DURIT stages its products in the infotainment style – highly aesthetic, enormously differentiating and trend-setting for the carbide industry. DURIT was awarded as winner in the German Brand Awards 2021.
Since 2016, TCS has published the annual trend study on digitalisation. It is presented as an innovative data-storytelling experience. A cross-media PR and marketing campaign raises awareness of the study and the perception of TCS as a strategic consulting partner for companies. The great media interest and the page views and downloads prove that even rather brittle B2B content can develop a high viral potential. Tata Consultancy Services was awarded as winner in the German Brand Awards 2021.
Why does too much sugar make us tired and hungry? For answers to this and many other questions, Anna and Ben set out into the world. In their luggage: their YUMMI podcast equipment, childlike curiosity and the courage to ask uncomfortable questions. The YUMMI podcast is an interactive audio format and, thus, the perfect complement to YUMMI magazine, which focuses on conscious nutrition and sustainability. EDEKA Media GmbH was awarded as winner in the German Brand Awards 2021.
Gen Z loves content, rarely ads, preferring to follow what influencers and creators do online. That’s why Samsung showed the performance of its high-end Galaxy Note 20 phone in a new and smart way for the brand: with the first-ever road trip following Germany’s best action athletes, exclusively shot #WithGalaxy by the influencers themselves and shared via videos and photos. Samsung Electronics Germany GmbH was awarded as winner in the German Brand Awards 2021.
»Where the blue and white flags wave« – Hertha BSC took this lyric quite literally for the Berlin Derby 2020/21 and transformed the capital into a sea of blue and white. On the night of 1 December 2020, helpers decorated the streets in all twelve districts with 60,000 blue and white flags. In doing so, the Bundesliga team reinforced its claim to be a club for the entire capital. Hertha BSC GmbH & Co. KGaA was awarded as winner in the German Brand Awards 2021.
The content strategy establishes fischer as the first, preferred point of contact when it comes to fixings and their application. Directly addressing the craftsman and engineer via an omnichannel presence to reach them at the right moment and in the right channel with the right content. fischerwerke GmbH & Co. KG was awarded as winner in the German Brand Awards 2021.
We are driving the energy transition. Based on the guiding principle that climate change can only be managed together, Uniper 2020 has repositioned itself as a company with its new strategy. We stand for a secure and climate-friendly energy supply and are actively shaping the change. With »Empower Energy Evolution«, a clear purpose has been identified that unites the efforts of everyone in the company toward the new strategy. Uniper SE was awarded as winner in the German Brand Awards 2021.
Clear messages in the application process – that’s what young applicants in particular have wanted for a long time. They are tired of posed application photos and cover letters full of empty phrases that have nothing to do with their personality. At Netto Aps & Co. KG, they get clear messages and a revolutionarily simple way to apply: in 60 seconds, with just a little info, without any uploads – right away, from anywhere. Netto ApS & Co. KG was awarded as winner in the German Brand Awards 2021.
Germans unknowingly pay too much for phones they have already paid off. The reason: unfair contracts. To spread the word, we created the most unfair offer ever: a Nokia 8110 for 5,700 EUR. Its owner? Ernst, a fictional character who paid too much for it over the last 25 years. So, we simply offered his 8110 on ebay for 5,700 EUR. Millions of media impressions later, we revealed everything with a film. Telefónica Germany was awarded as winner in the German Brand Awards 2021.
»From KNOW-HOW to WOW« adds a completely new storytelling experience to corporate podcasting by being a playful mash-up of talk, riddles, comedy and experimental audio techniques. In each episode, the resident hosts Melena and Geoff illuminate a tech topic from different perspectives. Made for people who love tech, and a good story. Robert Bosch GmbH was awarded as winner in the German Brand Awards 2021.