GRAU follows the aim of enlivening the social, creative and spiritual power of light. ‘Activate what makes us human’ expresses the brand’s mission. “Our goal is to use light to activate what makes us human. Our ability to feel, to think, to imagine, to question and to change it back, that’s what makes us human.” CEOs and Creative Directors Timon Grau and Melchior Grau elaborate. At work, at home or on the move: light can and should inspire people.