GRAU follows the aim of enlivening the social, creative and spiritual power of light. ‘Activate what makes us human’ expresses the brand’s mission. “Our goal…
Similar ideas popular now
We have launched as a new brand. GRAU symbolizes a feeling of light and focus on a collection of emotional products. As a creative platform, we express GRAU with a compact and gender-neutral brand name. Radical change is based on vision and love. A new chapter of our brand starts, now. Explore GRAU at grau.art
GRAU follows the aim of enlivening the social, creative and spiritual power of light. ‘Activate what makes us human’ expresses the brand’s mission. “Our goal is to use light to activate what makes us human. Our ability to feel, to think, to imagine, to question and to change it back, that’s what makes us human.” CEOs and Creative Directors Timon Grau and Melchior Grau elaborate. At work, at home or on the move: light can and should inspire people.
The new CEOs and brothers took over the company management in 2021. Timon and Melchior Grau both studied Economics, while also painting expressive pictures. They then went on to study art as a creating duo in Berlin and Frankfurt. For them as a team, lively dialogue is the most important tool in their work. Through exchange, new things are created, critically balanced, illuminated and celebrated. What does the luminaire PARROT have to do with this? Read the article. Photography Alessio Bolzoni