Digital Marketing

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“The pandemic has shone the spotlight on online fashion in a big way as an area for growth, and a category leader will definitely emerge in the next five years,” said Chris Morton, the founder of Lyst, the fashion search platform, whose sales have grown “in the triple digits” since the start of the year. “This is the fight to the top we are running.”

“The pandemic has shone the spotlight on online fashion in a big way as an area for growth, and a category leader will definitely emerge in the next five years,” said Chris Morton, the founder of Lyst, the fashion search platform, whose sales have grown “in the triple digits” since the start of the year. “This is the fight to the top we are running.”

looked at changes in 1) time spent with media, 2) number of users, 3) advertising spend and 4) retail spending.

How the Pandemic Has Affected Our Forecasts in 2020

looked at changes in 1) time spent with media, 2) number of users, 3) advertising spend and 4) retail spending.

Which of our US forecasts shifted the most in absolute terms?Retail ecommerce sales: Our forecast shifted up by $119.62 billion, now reaching $794.50 billion in 2020 instead of $674.88 billion as originally forecast prior to the pandemic. On the flip side, our US brick-and-mortar (or non-ecommerce) retail sales forecast is now $234.50 billion less than it was before the pandemic, declining from $4.946 trillion to $4.711 trillion. US retail is so large that any shifts within it dwarf our…

2020’s Biggest US Forecasting Shocks

Which of our US forecasts shifted the most in absolute terms?Retail ecommerce sales: Our forecast shifted up by $119.62 billion, now reaching $794.50 billion in 2020 instead of $674.88 billion as originally forecast prior to the pandemic. On the flip side, our US brick-and-mortar (or non-ecommerce) retail sales forecast is now $234.50 billion less than it was before the pandemic, declining from $4.946 trillion to $4.711 trillion. US retail is so large that any shifts within it dwarf our…

Now at Amazon.com: insulin and inhalers.

Amazon opens online pharmacy, shaking up another industry - The Boston Globe

Amazon Faces E.U. Antitrust Charges - The New York Times

Amazon Faces E.U. Antitrust Charges - The New York Times

“The foundations of the concerns about digital platforms were developing during the Obama years, and yet the major tech issues from the Obama era are still with us and unresolved,” said Chris Lewis, the president of the consumer advocacy group Public Knowledge. “The genie is out of the bottle and the issues the public needs resolved are piling up without resolution.”

“The foundations of the concerns about digital platforms were developing during the Obama years, and yet the major tech issues from the Obama era are still with us and unresolved,” said Chris Lewis, the president of the consumer advocacy group Public Knowledge. “The genie is out of the bottle and the issues the public needs resolved are piling up without resolution.”

On Thursday, as the economy is showing signs of improvement, Amazon, Apple, Alphabet and Facebook reported profits that highlighted how a recovery may provide another catalyst to help them generate a level of wealth that hasn’t been seen in a single industry in generations.With an entrenched audience of users and the financial resources to press their leads in areas like cloud computing, e-commerce and digital advertising, the companies demonstrated again that economic malaise, upstart…

On Thursday, as the economy is showing signs of improvement, Amazon, Apple, Alphabet and Facebook reported profits that highlighted how a recovery may provide another catalyst to help them generate a level of wealth that hasn’t been seen in a single industry in generations.With an entrenched audience of users and the financial resources to press their leads in areas like cloud computing, e-commerce and digital advertising, the companies demonstrated again that economic malaise, upstart…

Democrats countered that Republicans had concocted the hearing to pressure the companies into going easy on them before Election Day.“It’s a sham,” Senator Brian Schatz of Hawaii said. Senator Amy Klobuchar of Minnesota said Republicans were politicizing “what should actually not be a partisan topic.” And Senator Tammy Duckworth of Illinois said they were “placing the selfish interests of Donald Trump ahead of the health of our democracy.”

Democrats countered that Republicans had concocted the hearing to pressure the companies into going easy on them before Election Day.“It’s a sham,” Senator Brian Schatz of Hawaii said. Senator Amy Klobuchar of Minnesota said Republicans were politicizing “what should actually not be a partisan topic.” And Senator Tammy Duckworth of Illinois said they were “placing the selfish interests of Donald Trump ahead of the health of our democracy.”

On Wednesday, the chief executives of Facebook, Twitter and Google testified to senators on issues dealing with free speech and censorship on the internet.

On Wednesday, the chief executives of Facebook, Twitter and Google testified to senators on issues dealing with free speech and censorship on the internet.

“We have this sort of strange term in Silicon Valley: co-optation,” said Bruce Sewell, Apple’s general counsel from 2009 to 2017. “You have brutal competition, but at the same time, you have necessary cooperation.”

“We have this sort of strange term in Silicon Valley: co-optation,” said Bruce Sewell, Apple’s general counsel from 2009 to 2017. “You have brutal competition, but at the same time, you have necessary cooperation.”

Unilever has previously said it will invest two-thirds of the £1.75bn it plans to save through efficiency programmes into marketing and digital, including improving its digital capabilities. It is setting up digital hubs around the company and hiring people with new digital skills.

Unilever ups investment in 'manpower intensive' digital marketing

Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.

Unless it is the Superbowl or Christmas “no-one wants to watch your ads” according to Burger King’s global CMO, Fernando Machado.

Burger King CMO: No-one wants to watch your ads unless you are at the Superbowl

Burger King's Fernando Machado urges marketers to "hit a nerve" in order to cut through the clutter of advertising.

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years - eMarketer Trends, Forecasts & Statistics

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years - eMarketer Trends, Forecasts & Statistics

10 Tips to Navigate Rough Patches and Achieve Sustained Small Business Success

10 Tips to Navigate Rough Patches and Achieve Sustained Small Business Success - Small Business Trends

The small business community offers some advice on how to deal with tougher times, a thing most of us can relate to after this year.

Amazon Prime Membership Growth Will Drive a Record-Setting Prime Day - eMarketer Trends, Forecasts & Statistics

Amazon Prime Membership Growth Will Drive a Record-Setting Prime Day

Amazon Prime Membership Growth Will Drive a Record-Setting Prime Day - eMarketer Trends, Forecasts & Statistics

The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.

Lego: Brands that focus on their audience always win – Marketing Week

The marketing department can take a lead when it comes to creating a consumer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.