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80% of businesses believe they provide "superior" customer service. But only 8% of customers would describe the service they've received in such glowing terms. When customers aren't happy, there's often significant damage done. In fact, U.S. businesses collectively lose an estimated $83 billion a year due to shoddy customer service.
How to be #Customer Obsessed What do customers want from any brand or company: To belong – Initiate a sense of belonging, such as utilizing a “Welcome” program To be known – Treat customers as individuals by employing personalization methods To feel special – Reward customers for their loyalty and continued engagement with your brand To be treated well – Offer assistance through customer service, such as sending out “Thank you” emails
Our goal with the infographic is to communicate the real world applications of and revenue created by Big Data in the enterprise in a visually exciting way. You’ll notice a handful of Big Data uses cases, including dynamic price optimization at Sears, real-time marketing campaign analysis by Lyris and analytics to support drug discovery at Bristol Myers Squibb