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Worldwide premier of new Tanqueray No. Ten bottle from issue 149 of CLASS Magazine at diffordsguide - diffordsguide

When growth stalls, even brand managers can think beyond their core to expand the category using sustaining innovations that will generate sales growth

Negroni is the ultimate Italian cocktail. Invented in Florence, which adds a certain classical appeal, it's a great digestif and an even better aperitif.

Been told the best recipe is 3 parts gin, 2 campari, 1 sweet vermouth with orange peel (no whites). Negroni is the ultimate Italian cocktail. Invented in Florence, which adds a certain classical appeal, it’s a great digestif and an even better aperitif.