J-c Kraemer

J-c Kraemer

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J-c Kraemer
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:) - Next Watch Z will get from me....

:) - Next Watch Z will get from me....

IWC Advertising found at Zurich Airport

IWC Advertising found at Zurich Airport

IWC Advertising

IWC Advertising

The Swiss watchmaker IWC had a popular advertising campaign aimed at men, and some (mostly women, I presume) didn't like it. They wanted the Swiss courts to put a stop to the campaign, which they deemed "anti-feminist." But the courts said: "Nein." Bilingual German/English blog.

The Swiss watchmaker IWC had a popular advertising campaign aimed at men, and some (mostly women, I presume) didn't like it. They wanted the Swiss courts to put a stop to the campaign, which they deemed "anti-feminist." But the courts said: "Nein." Bilingual German/English blog.

If you are not familiar with IWC and their "controversial" advertising, here's a short bilingual blog with some examples: IWC: Antifeministische Werbung? Anti-feminist advertising? - Bilingual

Swiss watchmaker IWC has been entertaining or irritating with its ads for years, depending on the viewpoint. Are they anti-feminist or simply pro-macho?