Hand lettering - Very fun play on type, with an awesome message. Great variety of sans and sans serifs, including some script-like type to bring it all together. Wonderful job at integrating four different colors, but not have it look strange as well.
This ad is for Dockers pants. The slogan, "Wear the pants", targets the male species because men are sterotyped to be the ones in charge. Wearing pants, both phsyically and mentally, relate to being a true man.