The serif typeface combined with a sans-serif typeface works. The detail of honey dripping off the M is classic and goes well with the concept. I feel as if the designer did a great job with the disregard of decorative elements and stuck to a simple yet creative design.
“I fell in love with the idea of repackaging honey because of the timelessness of honey production. The process employed by honey bees hasn’t changed. To reference this highly industrial procedure, I chose a typographic direction that felt sterile. To counterbalance the type, I designed a few complicated and emergent patterns that hide behind the color of the honey when the bottle is full.."