It is well known the AXE EFFECT. The advertisement campaigns always emphasise how irresistible a man becomes by using AXE deodorant. We found another AXE advertisement, they make use of the exits signs which guide us into safety.
Guerrilla Advertising in New York for the Sopranos. This is a funny stunt which is extremely intriguing to a passerby who happens to see the arm hanging from the taxi boot. This encourages them to look at the sticker and see that the arm is fake.