I emphasize how important it is to really know your audience. Look at this infographic to help you understand your audience: 10 steps to building personas - understanding & appealing to your audience in a sophisticated way
In this amazing and comprehensive infographic by Homestead, they share the facts about user experience, and how to improve upon yours. Also learn more about user experience with these most common ux mistakes to learn from.
Design is a huge part of UX, acronym for User Experience. This is the very reason why a lot of designers think that a good UI or user interface makes up for a good user experience. This however, is not true.