Maximilian Claessens

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Maximilian Claessens
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Role of Reference Prices in Pricing Decisions – Reference-based Pricing

Role of Reference Prices in Pricing Decisions – Reference-based Pricing

Value-based Market Segmentation – Dividing the Market into Value Categories

Value-based Market Segmentation – Dividing the Market into Value Categories

Estimating Differentiation Value – Measuring Monetary and Psychological Value

Estimating Differentiation Value – Measuring Monetary and Psychological Value

Economic Value Estimation – Value-based Pricing

Economic Value Estimation – Value-based Pricing

Role of Economic Value in Pricing – Value-based Pricing

Role of Economic Value in Pricing – Value-based Pricing

The Virtual Organization – New Forms of Organizations

The Virtual Organization – New Forms of Organizations

Marketing Must-Reads – Best books about Marketing

Marketing Must-Reads – Best books about Marketing

Definitions of Product Quality – Different Approaches to Quality

Definitions of Product Quality – Different Approaches to Quality

The McDonaldization of Services – Factorization of Services

The McDonaldization of Services – Factorization of Services

Alternative Service Pricing Strategies – Pricing Services effectively

Alternative Service Pricing Strategies – Pricing Services effectively

Marketing Mix for Services – 7 Ps of Integrated Service Marketing

Marketing Mix for Services – 7 Ps of Integrated Service Marketing

Relationship Marketing Strategies – Differentiating Relationship Marketing and Transaction Marketing

Relationship Marketing Strategies – Differentiating Relationship Marketing and Transaction Marketing

Evolution of Marketing Theory – From Production to Marketing Orientation

Evolution of Marketing Theory – From Production to Marketing Orientation

Market Challenger Strategies – How to attack to increase Market Share

Market Challenger Strategies – How to attack to increase Market Share

Functions of Distributors – What roles do Distributors play for Manufacturers and Consumers?

Functions of Distributors – What roles do Distributors play for Manufacturers and Consumers?

Decomposing Market Share – Different Approaches towards Market Share

Decomposing Market Share – Different Approaches towards Market Share