I really like this packaging design for it's creative use of the "C" and "i" in "Cider" to create a winky face. The choice of text really emphasizes this effect and makes the face appear both animated and playful.
Purple Creative has designed the visual identity for a new range of whiskies called the Glenfiddich Experimental Series. The identities feature a mixture of portraits, tasting notes, hand-lettering, scientific equations and diagrams. Founding partner and