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White is typically seen in designs which are modern or recent. White is a very futuristic, pure colour which reminds consumers of space and "the future". It is typically seen in logos, products, posters and even furniture or fashion which tends to look martian-like or futuristic. This gaming console is pure white, which reminds consumers of space or rocket ships, which is an innovative use of the colour, as buyers of the product tend to be interested in space and the culture that surrounds it.