Designed at Royale for Nike.These images, spanning three concepts, were part of a pitch aimed to advertise the arrival of Nike iD shoes. The iD brand is all about personal customization. From color and material, right down to shape of the sole.
Artist: Kyle SmithStudio: Royale Info from Smith: “These frames were part of a pitch that aimed to advertise for the arrival of Nike ID 6.0. Nike ID is all about personal customization. From color, and material, right down to the shape of the sole. "The idea was that multiple instances of a featured athlete would perform tricks off areas of a blank shoe, showing an array of different customizations in their wake. These frames were not chosen to move into animation."