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The Works of David Aaker. They are absolute classics and I still refer to them today in my branding work :) http://thoranna.is/booksandresources/

The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

The Works of David Aaker. They are absolute classics and I still refer to them today in my branding work :)

The Works of David Aaker. They are absolute classics and I still refer to them today in my branding work :)

How to be an effective leader #infographic #leadership

People have lost trust in leadership, businesses and CEOs. Here's an infographic with the main principles on being an effective leader.

Management : How Employee Referrals Impact Your Employer Brand [INFOGRAPHIC]

Business and management infographic & data visualisation How Employee Referrals Impact Your Employer Brand Infographic Description Check out these stats on

Hızlı tüketim mallarına yönelik üretim yapan firmalar sosyal medyada büyük bir kitleye hitap ediyor. Bu konu Precise isimli araştırma firmasının da gözünden kaçmamış ve nasıl kurumsal marka oluşturduklarını Mart 2013 raporuyla gözler önüne sermiş.  http://witchorexia.com/sosyal-medya/kurumsal-buyuklerden-sosyal-medya-dersleri.html

These 10 Corporations Control Almost Everything You Buy: ". most products we buy are controlled by just a few companies. It's called "The Illusion of Choice. Despite a wide array of brands to choose from, it all comes back to the big guys.

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials): Geoffrey A. Moore: 9780062292988: Amazon.com: Books

Crossing the Chasm, Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials):…

Get Noticed: How To Boost Your Small Business Profile In 30 Days Or Less

Get Noticed: How To Boost Your Small Business Profile In 30 Days Or Less

Effective Leadership (Revised Edition): How to Be a Successful Leader

Effective Leadership (Revised Edition): How to Be a Successful Leader

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