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What Granovetter is getting at is, we tend to pay more attention to people with whom we share a stronger tie to then someone we have a weaker tie with. What we don't realize is that weaker ties play just as significant as a part. These weak ties, connect us as people, on multiple networks. Weak ties are the reason we are able to communicate with people outside of the people with whom we share our stronger ties.

What Granovetter is getting at is, we tend to pay more attention to people with whom we share a stronger tie to then someone we have a weaker tie with. What we don't realize is that weaker ties play just as significant as a part. These weak ties, connect us as people, on multiple networks. Weak ties are the reason we are able to communicate with people outside of the people with whom we share our stronger ties.

Weaker ties enable access to new information or stimulating innovation. Granovetter believes that with these weaker ties, that build large and diverse networks, it is more likely a person with find a job. Unlike stronger ties, being around the same people and the same information all the times, weaker ties allow for diversity and change. Weaker ties allow you to go beyond your highly clustered clique and experience new things all the time.

Weaker ties enable access to new information or stimulating innovation. Granovetter believes that with these weaker ties, that build large and diverse networks, it is more likely a person with find a job. Unlike stronger ties, being around the same people and the same information all the times, weaker ties allow for diversity and change. Weaker ties allow you to go beyond your highly clustered clique and experience new things all the time.

Granovetter Strength of Weak Ties

Granovetter Strength of Weak Ties

The thing with strong ties vs. weak ties is that with your stronger ties, people are more likely to know each other. People with whom you share strong ties with can be considered your clique. You seek people who think and feel the same way you do. You all share similar characteristics and opinions, receive the same news, and even have access to the same information.

The thing with strong ties vs. weak ties is that with your stronger ties, people are more likely to know each other. People with whom you share strong ties with can be considered your clique. You seek people who think and feel the same way you do. You all share similar characteristics and opinions, receive the same news, and even have access to the same information.

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