8 Easy Email Newsletter Ideas - Email content strategy is roughhhh. You hear over and over, "the money's in the list," but you have no idea what to write email newsletters about besides sales and stuff. What do you send when you have nothing to sell? Or even if you do, you know you can't ONLY email your list when you're launching or something, so what do you do in-between? Today we're talking about what to send your email list between launches and sales emails!