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Artikel im Handelsblatt zum Thema Ethno-Marketing | Energiewirtschaft | CLEVERGY

Stromversorger wollen Kunden mit ausländischer Herkunft gewinnen. Gezielt richten sie ihr Marketing an den Bedürfnissen der Zielgruppe aus. Eine neue Strategie - und sie könnte einschlagen wie eine Bombe. Über Chancen und Risiken des Ethnomarketing.

Sarah Robb O’Hagan, President Gatorade NA and Global CMO. Led Gatorade to embark on a transformational journey from sports drink company to sports performance innovator. Sarah launched the G campaign, a long-term approach to contemporizing the brand that builds on Gatorade’s athletic heritage by appealing to a broader range of athletes. Recently, Sarah launched the new G Series line of products based on the latest science and developed in collaboration with the world’s greatest athletes.

Sarah Robb O’Hagan, President Gatorade NA and Global CMO. Led Gatorade to embark on a transformational journey from sports drink company to sports performance innovator. Sarah launched the G campaign, a long-term approach to contemporizing the brand that builds on Gatorade’s athletic heritage by appealing to a broader range of athletes. Recently, Sarah launched the new G Series line of products based on the latest science and developed in collaboration with the world’s greatest athletes.

Luc Wiesman

Luc Wiesman

I'm thinking a full suit for kevin, maybe with a mis-matched vintage vest.

I'm thinking a full suit for kevin, maybe with a mis-matched vintage vest.

ISRAEL! A list of the MUST-SEE most famous historical sites in Israel, including: Caesarea, where King Herod lived in Biblical times, The Hanging Gardens at Haifa, The Sea of Galilee (where Jesus walked on water) and Masada. The best tips for planning a trip to Israel!

Israel

ISRAEL! A list of the MUST-SEE most famous historical sites in Israel, including: Caesarea, where King Herod lived in Biblical times, The Hanging Gardens at Haifa, The Sea of Galilee (where Jesus walked on water) and Masada. The best tips for planning a trip to Israel!

OK Go "Needing/Getting" making music with a car.

Wenn das Auto Musik macht: OK Go – „Needing/Getting' (Official Video)

Das Auto und die Rennstrecke sind die Instrumente. Genial!