Today, we lead such busy lives that keeping and maintaining our appearance can be a constant challenge. In Juan Ponce de Leon was in search of it. Cleopatra was obsessed with it. Nefertiti gave meaning to it – beauty, proportions, youth.
A benefit on marketing solution answers the question, "What's in it for each person"? In other words, the marketing office must promise to someone an action with a benefit exchange for both, or in the time can't be sustainable.