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20 Smart Logos Using Negative Space

20 Smart Logos Using Negative Space

20 Smart Logos Using Negative Space

White space in graphic design is often referred to as negative space. It is the portion of a page left unmarked: margins, gutters, and space between columns,

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10 inteligentes logos que usam espaço negativo

Elevator pitch: Logo with two up and down arrows in "V" & "A" letters - designed by Leo Logos, Lithuania

Balance. Inspiring #quotes and #affirmations by Calm Down Now, an empowering mobile app for overcoming anxiety. For iOS: http://cal.ms/1mtzooS For Android: http://cal.ms/NaXUeo                                                                                                                                                      More

this uses mostly embellishment to reinforce the idea of balance. the designer just added a simple live on top of the a to create the idea of balance.

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