"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
The graphics for this bag are really clear and a standard font for the bag. The handles are really interesting though because they have made the handles look like the shoe laces from the shoe graphics on the bag. What a clever idea!