Chapter 5: Buzz Marketing. Old Spice does a great job at generating buzz from their commercials- no matter how weird they are. They are hoping they're target market will understand this type of humor. But nonetheless, it gets people talking about Old Spice.
Photoshop has also allowed viral internet images to be created and spread rapidly. These are called memes. Meme are sometimes just funny images but can also sometimes help spread social issues the would should know about. An example of this would be this police officer that was pepper spraying an already subdued crowed. The image of him has be photoshopped into many other images and spread across the internet, raising awareness of the original problem and situation.
“I got back from the fortune teller and she was talking about how in the future stick men are going to fly around in cardboard boxes and talk through their minds. YEAH RIGHT. That sounds stupid, stupid enough that they’ll never even make a movie about itAUUAHAGAHAGAGAGHGHGHHHHHHHHHHH”