Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company. Take a look at these 30 clever examples of negative space logos to see what we mean!
Versatile - The brown centre of letter "Q" can be used as colour codes on the packaging. The logotype is a modern, playful typeface which is to solve the geometric containment of the logo. Different shades of brown colour indicate the type of coffee roasting in the cup. The colours of the rings on the saucers offer three colour variations indicating different areas of this company.