books0977: Model reading in tree. Spring/summer Harper’s Bazaar fashion image, July 1953. Photograph by Richard Avedon. Avedon did not conform to the standard technique of taking studio fashion photographs, where models stood emotionless and seemingly indifferent to the camera. Instead, Avedon showed models full of emotion, smiling, laughing, and, many times, in action in outdoor settings which was revolutionary at the time.