AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets. See the details for your country: bit.ly/1nB59Ne
According to a new study by Millward Brown, multidevice users manage to consumer 7 hours of media in 5 hours a day. That’s pretty nifty. I’m always wishing for an extra hour or two and now I know how to get it. All I have to do is work on my iPad while I watch TV on the DVR, while chatting with friends on my smartphone.
Abricolis, Pickup Station, Packcity, Amazon Locker, Bluedistrib, SwipBox… La multiplication des partenariats et des lancements montre que les casiers de retrait ont basculé du simple test à l'axe de développement prioritaire.