Implicit: Faster & more positive associations with the iPhone. Samsung not convincing. •The iPhone performs better than the Galaxy in all 3 categories. • Respondents associate more positive adjectives faster with the iPhone. • The iPhone is especially strong in the power dimension: It is convincing, strong and secures social status. • The Galaxy S2 mostly fulfills the need for balance: associated adjectives are: cautious, robust and correct.
User Experience Evaluation using Eye Tracking, i² BrandREACT and an online survey. Sample: N=20; Age: 25 – 45 • 10 ordinary mobile phone users (non smartphone users) • 5 iOS (iPhone) users • 5 Android users Test Design: Within Subject Design - each respondent evaluates both smart phones. Sample-Task: Simulation of a daily situation to compare the user experience of the iPhone 4 and the Samsung Galaxy S2.
iPhone vs. Samsung UX Case Study In terms of popularity the iPhone is the clear winner. But is the iPhone really as user friendly as widely assumed? eye square performed a comprehensive usability assessment to find out more about the performance of the iPhone 4 in comparison to the Samsung Galaxy S II.
Strong brand image of Apple distorts real product experience. Samsung Galaxy definitely catches up with Apple. Consumer awareness of the iPhone’s success and its reputation for usability makes users explicitly state that the iPhone is easier to use and more attractive than the Samsung Galaxy S2. On an emotional, implicit level users are stimulated by a straight forward and powerful brand image. They associate positive items faster and more often with the iPhone than with Galaxy S2.
Galaxy S2’s Android interface easier to use for all user groups. All smartphone users succeed with the type of interface they already know! iPhone users are better in handling the Android phone than Android users are with iOS.
How Facebook Has Changed and Evolved Over The Years
The Evolution of Facebook Features. Man muss ja auch mal in die Vergangenheit schauen dürfen, nicht nur in die Chronik.
facebook insights glossary featured 300x300 Facebook Insights Glossary of Terms [Infographic] https://www.jonloomer.com/2012/09/11/facebook-insights-glossary/
Signal: Samsung Galaxy convinces with user-friendly interface User attention focused on the phone number. • Users intuitively perform the adequate interaction. They choose the phone number. • Correct screen element (phone number) spotted instantaneously (after 0.6s)