Yay Festival 2012 identity and branding was created by SNASK; a brand, design and film agency situated in Stockholm. “YAY is a festival about inspiration. We give you talks by great minds and music by.
It is a Typographic Poster that I found it used illusion to make people feel the word is flowing through a direction. It makes me feel calm and I just want to go with the flow when I faced some problems.