SUDDEUTSCHE ZEITUNG MAGAZINArt Director: Thomas KartsolisDeputy Art Director: Birthe SteinbeckDesigners: David Henne, Daniel Schnitterbaum, Anna Meyer
Mind Work by Christopher Doyle & Co.
To help potential patients and users navigate their way through the practice’s offer, and Carolyn’s areas of expertise, we developed a set of playful, customised word marks based around a core set of emotional ‘mind’ states. This visual language was also incorporated into a logo mark and print collateral. The results are a clever, welcoming and refreshing take on what is traditionally a serious and clinical experience for patients.