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Kristinz Veritaz Design: MA Show @ the London College of Communication

Kristinz Veritaz Design: MA Show @ the London College of Communication

London College of Communication in London, Greater London

London College of Communication in London, Greater London

Brand New: USA TODAY for Tomorrow

LOGO CHANGES IN 2012 ~ USA Today decided to ditch the globe imagery and replace it with a big blue dot

In branding using a person's name can help create rapport & trust with the customer. For example, Mildred & Co, is loaded with old world connotations & thus can come to represent experience, trust & community with a sense of familiarity.

In branding using a person's name can help create rapport & trust with the customer. For example, Mildred & Co's Logo, is loaded with old world connotations & thus can come to represent experience, trust & community with a sense of familiarity.

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