KENNETH COLE REACTION By Kenneth Cole For Men EAU DE TOILETTE SPRAY 1.7 OZ & AFTER SHAVE GEL 3.4 OZ & DEODORANT 2.5 OZ by Kenneth Cole REACTION. $35.74. Launched by the design house of Kenneth Cole in 2004, KENNETH COLE REACTION by Kenneth Cole is classified as a fragrance. This masculine scent posesses a blend of: musk, grapefruit, patchouli, mandarin, melon rind, green apple, and muguet. It is recommended for casual wear.